Psychology plays a major role in all forms of marketing. From the packaging of products to draw shoppers to the images that retailers and companies cultivate, everything is calculated to increase sales and promote the products. Casinos are no different. They too simply want to sell more of their product and attract more customers. This is really just plain and simple business. However, because casino play has some negative connotations, and gambling addiction is a thing, the sales, marketing and branding tactics that casinos employ is deemed to be more subversive and, in a way, more underhand than those employed by the manufacturers of babies nappies.